Business Management for the Equine Industry by Sharon Eastwood,Anne-Lise Riis Jensen,Anna Jordon PDF

By Sharon Eastwood,Anne-Lise Riis Jensen,Anna Jordon

ISBN-10: 140512606X

ISBN-13: 9781405126069

Written via a workforce of specialists who mix smooth enterprise wisdom with many years of direct adventure of operating within the equine undefined, this booklet bridges the space among glossy enterprise conception and equine company perform. After delivering overviews of the equestrian and the livery region as an in depth instance, half I (Assessing a company) units out the way to entry the company atmosphere, externally, competitively and in regards to its inner resources.

Part 2 (Management) is going directly to care for source administration and the way to move approximately strategic making plans and advertising, concluding with an total marketing strategy. half three units out a sequence of case histories to demonstrate the rules as mentioned partly 1 and 2.

No different e-book applies a very glossy company method of equine enterprise.

The Authors

Sharon Eastwood, Anne-Lise Riis Jensen and Anna Jordon interact at darkish Horse Consultancy, a workforce of equine company specialists providing a variety of recommendation and providers to the industry.

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Business Management for the Equine Industry by Sharon Eastwood,Anne-Lise Riis Jensen,Anna Jordon


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