By Terence E. McDonnell
McDonnell argues that those well-designed campaigns are present process “cultural entropy”: the method in which the meant meanings and makes use of of cultural gadgets fracture into substitute meanings, new practices, failed interactions, and blatant overlook. utilizing AIDS media campaigns in Accra, Ghana, as its imperative case learn, the e-book walks readers via best-practice, evidence-based media campaigns that fall absolutely flat. girl condoms are became bracelets, AIDS posters turn into domestic undefined, purple ribbons fade into crimson lower than the sun—to identify a couple of mess ups. those harmful cultural misfires usually are not random. really, McDonnell makes the case that those disruptions are patterned, common, and inevitable—indicative of a broader strategy of cultural entropy.
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Extra info for Best Laid Plans: Cultural Entropy and the Unraveling of AIDS Media Campaigns
Best Laid Plans: Cultural Entropy and the Unraveling of AIDS Media Campaigns by Terence E. McDonnell